In this module you will learn about being a smart shopper. You will learn about incentives that sellers offer to buyers and why these incentives work with consumers. You will also learn about the effects of advertising on consumer purchases. By comparison-shopping and using the decision making model before making a purchase, you will save money, avoid impulse buying, and feel greater satisfaction with your purchases. This is especially true for major purchases such as a car or a home. Should you rent a place to live or buy a home? Should you lease a car or buy one? These are huge financial decisions that should not be taken lightly. By using the information in this module, you will be a much smarter consumer!

Key Vocabulary

To view the definitions for these key vocabulary terms, visit the course glossary.

Accessories	Deceptive Advertising	Informative Advertising	Realtor
Accrue	Defensive Advertising	Invoice Price	Rebate
Adjustable Rate Mortgage (ARM)	Department Store	Landlord/Lessor	Resale Value
Apartment	Discount	Lease	Residual Value
Asset	Down Payment	Market Research	Return Policy
Balloon Mortgage	Duplex	Month-to-Month Rental Agreement	Rental Inventory
BOGO	Efficiency/Studio Apartment	Mortgage	Security Deposit
Closing Costs	Equity	Negative Incentive	Speciality Store
Collateral	Exaggeration	Negotiate	Tenant/Lessee
Comparative Advertising	Fixed Rate Mortgage	Outlet/Discount Store	Thrift/Consignment Shop
Comparison-shopping	Foreclosure	Persuasive Adversiting	Townhouse
Condominium	Frequent Customer Card	PITI	Utilities
Conspicuous Consumption	Impulse Buy	Positive Incentive	W-2
Coupon	Incentive	Principal	Warehouse store or club
Dealer Add-Ons	Influence	Rain Check	Warranty