Advertisements and commercials for products and services often use techniques of emotional appeals and propaganda in an attempt to persuade potential customers to make a purchase. Using the Internet, the television, the radio, or a printed media source, identify an advertisement that you think is effective. Using that advertisement, analyze the techniques used in the commercial in an eight-to-ten sentence analysis. In your analysis, make sure to address the following items:

• Identify the product or service advertised.
• Describe the advertisement or commercial.
• Identify what the product or service claims to do.
• What propaganda techniques are used to persuade the potential customer?
• Overall, would this advertisement persuade you to purchase the product or service? Why or why not?

Before you begin, review the Commercial Analysis Checklist to make sure that you include all of the items required for full credit. You will need to use resources outside of this course to complete this assignment, so please submit a Works Cited document with your assignment submission. If you need assistance, visit the Developmental Module for information on citing any resources that you used.

Once you have completed your commercial analysis, please submit your work to the dropbox.