Persuasive Nonfiction

When you turn on your television, boot up a search engine, ride in a car, or open a magazine, you constantly encounter advertisements that are trying to persuade you to buy a product or think a particular way. Take a moment to delve into the minds of a team from one of the most successful advertising firms in the United States, LatinWorks. Through the video Inside LatinWorks: America by Numbers from eMediaVA^SM, you will discover ways advertisers try to persuade consumers to purchase their products over anyone else's. As you watch the video, make a list of persuasion tactics that the advertising agents incorporate in their campaigns. Which strategies do you feel would be particularly effective?