The Role of Incentives

Businesses use incentives and advertising to get you to choose their product over the competition.  Remember, incentives motivate you to act.  The next time you see a discount or a coupon, think twice about spending your money.  Make sure you are buying the item because it is something you want or need, not just because it is a “good deal.”  Also remember that advertising is slanted toward the company doing the advertising.  Don’t let an advertisement influence your decision to purchase!  In the next topic, you will learn about comparison-shopping and the decision-making process so that you can approach your buying decisions in an organized, logical manner.