Introduction to Persuasion

Take a moment and turn on the nearest television. View any television commercial and think about the following questions (if you are not near a television set, just think about a commercial you have viewed recently):

• What is the purpose of the commercial?  What is it promoting?
• Are there any parts of the commercial that evoke emotion(s)?
• Does the commercial provide you with any facts or statistics to promote the products?
• Is the spokesperson, company, or organization credible?