Introduction to Persuasion
Take a moment and turn on the nearest television. View any television commercial and think about the following questions (if you are not near a television set, just think about a commercial you have viewed recently):
- What is the purpose of the commercial? What is it promoting?
- Are there any parts of the commercial that evoke emotion(s)?
- Does the commercial provide you with any facts or statistics to promote the products?
- Is the spokesperson, company, or organization credible?