Introduction to Persuasion

Teenage watching TV

Think AboutTake a moment and turn on the nearest television. View any television commercial and think about the following questions (if you are not near a television set, just think about a commercial you have viewed recently):

  • What is the purpose of the commercial?  What is it promoting?
  • Are there any parts of the commercial that evoke emotion(s)?
  • Does the commercial provide you with any facts or statistics to promote the products?
  • Is the spokesperson, company, or organization credible?