Emotional Appeals and Propaganda

Advertisements and commericals for products and services often use techniques of emotional appeals and propoganda in attempt to persuade potential customers to make a purchase. In the warm-up for this topic, you described an advertisement or commercial that was memorable to you. Using that same advertisement or another one that you have heard or seen recently, analyze the advertising techniques used in the commercial. In your eight-to-ten sentence analysis, make sure to address the following items:

• Identify the product or service advertised.
• Describe the advertisement or commercial.
• Identify what the product or service claims to do.
• What propaganda techniques are used to persuade the potential customer?
• How are logos, pathos, and/or ethos used?
• Overall, would this advertisement persuade you to purchase the product or service? Why or why not?

Before you begin, review the Commercial Analysis Checklist to make sure that you include all of the items required for full credit. You will need to use resources outside of this course to complete this assignment, so please submit a Works Cited document with your assignment submission. If you need assistance, visit the Developmental Module for information on citing any resources that you used.

Once you have completed your commercial analysis, please submit your work to the dropbox.